A Logo Designed
For The Adventurer
The purpose of Tear Proof is to provide durable, reliable, and visually compelling hiking and camping gear that meets the needs of young, adventurous consumers. The brand is built to empower outdoor enthusiasts with equipment they can trust in rugged environments, while also delivering a bold, cohesive visual identity that reflects strength, durability, and American roots.
Tear Proof aims to inspire confidence through both thoughtful design and dependable function, all while fostering a deeper connection to nature through an aesthetic grounded in earthy, natural tones.
Ultimately, Tear Proof exists to make exploring the outdoors easier, safer, and more stylish for the next generation of adventurers.
Primary &
Secondary Logos
The primary and secondary logos are presented in charcoal brown and mountain medow. These are the standard colors, however, adjustments may be made to ensure optimal visibility and legibility on various substrates and backgrounds.
Color variations must maintain brand consistency and ensure the logo remains clear
and recognizable.
Approved Typography
Typography is a key element of a brand’s visual identity, just like colors or logos. Approved typography creates a unified look across platforms, ensuring that the brand feels cohesive and professional.
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The ideal font I had in mind is Russo One, It's a geometric sans-serif typeface with a bold, industrial aesthetic. The heavy weight and strong presence make it perfect for headlines, logos, and other prominent uses. The simple, empellished forms ensure clarity and readability, even at a distance, and the wide proportions and uniform strokes convey strength and reliability.
